Eat Better Dinners is a dinner menu planning service designed for kiwi families. EBD is directed towards those who enjoy the convenience of food delivery boxes but miss the flexibility of choosing your own ingredients and meal timings throughout the week to suit the family.
For the brand we wanted to create a modern clean design and we developed the logo with a strong yet elegant font incased in a modern icon/circle. The addition of the inside line is to suggest the idea of a dinner plate. The colour palette was created using various 'cool' blues/turquise etc with a version also in the 2019 Pantone colour of the year - Living Coral, to add a pop.